Over the last 5-years, the importance of keywords as a part of a robust digital marketing strategy has risen dramatically. Understanding the nuances of where to use industry-specific keywords in your website’s content, images, and messaging can separate you from your competition.

Keywords are the search terms users enter into search engines when seeking information, products, or services. Integrating relevant search terms into your website’s content, meta descriptions, and tags helps search engines understand your content’s context, leading to better visibility in search results and more leads. However, diving deeper into keyword intent takes this a step further.

Crafting a Keyword Strategy:

A successful keyword strategy involves a multi-faceted approach:

  1. At Pinpoint Marketing, we identify relevant keywords for every client as a part of our SEO services.
  2. Some keywords are phrases. These are more specific and capture a user’s intent more accurately. Using them as a part of an ongoing, consistent SEO campaign often leads to higher conversion rates.
  3. Content Optimization: Our SEO programs always start with an audit of your website. Next, we create high-quality content that naturally incorporates chosen keywords.
  4. We write and publish blogs on your website and Google Business that utilize keywords and phrases each month.
  5. Monitoring and Adaptation: We analyze keyword performance every month and stay updated on your industry and competition.

To better understand our SEO strategy, click here to set up a free consultation.

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