First Impressions Are Everything.
That Includes Your Website.
That Initial Handshake. The First Date. The First Visit to a Website. Making a Good First Impression is Crucial.
Technical Website Development
Let’s face it, in today’s world, your website is your storefront. It’s where you tell your stories and where you interface with potential customers. That’s why it’s more important than ever before to have an engaging website, one that commands a visitor’s attention from the moment they land. If your website fails to do this, they’ll simply move on to the next.
Pinpoint Marketing has built hundreds of B2B and B2C websites. We know precisely what we’re doing, and always work with the clients top goals in mind. Whether you want a blazing fast mobile-optimized site, a minimal, contemporary landing page or a simple meeting place where users can interact, Pinpoint has you covered.
Development Technologies
CMS + ECommerce
Experience you can trust
and passion that delivers
The Pinpoint Process
We want to get to know you first. Can you blame us? The goal of our discovery process is to get a 360˚ view of your operation, so know how to best help you as we move forward. We’ll meet with your marketing team, review your existing websites and content, audience, customers, and all other relevant data. We’ll also look at your industry as a whole, including your competitors. Then, we’ll learn about your goals and what kind of return you want from a website.
After discovery, we’ll hit the drawing board.All of our work will be tailored to your specific goals and objectives, ensuring that you get the best return on your investment possible. We’ll start by building some interface layouts for various pages on your website - the homepage, subpages, etc. Then, we’ll do it a couple more times, so that you have a variety of visions to consider. Once we feel confident in our designs, we’ll mock them up for you, so you can see what they’d look like on a desktop computer, smartphones and tablets.
After you choose the design that works best for you, we’ll start actually building the website. Our developers use HTML, CSS and Javascript, and utilize the agile method so that you can truly see progress being made throughout the process. Once the prototype is built, we’ll share it with you and your team. We’ll also start testing it immediately, working hand-in-hand with our SEO team to ensure that your website ranks as high as possible in Google Search from the moment we launch.
Meet The Team
Have you ever met someone who seemed like they could just do everything? They were good at science and math, but they also edited the school newspaper. They were the star on the basketball team, but won all these awards for their artwork too. Well that’s kind of like the individuals on our Website Development team. They’re good at A LOT of things, especially designing and building websites. Take a look at their work. They rock!
Mark Livings
Chief Executive Officer
Mark Livings is a seasoned IT executive with a strong strategy and technical orientation. He demonstrated global expertise in strategy and operations. Mark has been involved with several successful startups in the Financial Services, IT Services, and Child Adoption, and Digital Marketing industries. Mark has been on the executive team responsible for the successful IPO of a Global Consulting organization. Mark is an adoptive father of two boys.
Mark's prior experience includes serving as CIO/CTO for PMSI responsible for PMSI's Worker Comp systems; Vice President, E-Business for Tech Data, responsible for executing Tech Data's e-business strategy; Vice President of Cash Access at Fidelity National Information Services; Vice President of Global Information Systems at ASAP Software/License Technologies Group; Chief Information and Technology Officer for Kanbay, a global IT services firm; and other IT positions at CitiCorp, Sara Lee Corporation, and The Quaker Oats Company.
Mark has a Bachelor of Science degree in Computer Science from Ball State University.
Bidisha Ghosh
Chief Operating Officer
Experienced Chief Operating Officer with a demonstrated history of working in IT product development and services management. A Strong strategic and same time tactical operations professional skilled in Business Process, Product Management, Customer Relationship Management (CRM), IT Service Management, IT Strategy, digital marketing management, and Business Transformation.
Greg Phelps
Director of Sales & Marketing
My clients know that they can come to me any time they have a question and I’ll respond with an answer. I may not always have the answer, but I know who to ask. I owe that to them. They trusted me when I said that we could make their company more successful by using our services.
I’ve been in digital media for 22 years and had the pleasure of working with global brands like Cummins, Eli Lily, Thomson Reuters, and United Health.
As Vice President of the BOD for Indianapolis Ballet, I guided the creation of their new brand identity. By implementing Google Ads as a way to promote their performances, I was able to increase ticket sales by 1/3.
The coolest thing I ever did, having the courage to embrace my childhood dream of being a professional comedian and touring for 13 years.
I’ve been married for 32 years. Every year my wife and I backpack sections of the Appalachian Trail, the Sheltowee Trace, The Colorado, or one of the other wilderness trails.
I love slalom skiing and going to see Dave Matthews Band with my daughters.
Patrick Feldner
Operations & Technology Executive
Entrepreneurial Operations and Technology Executive with a unique combination of internal and external facing leadership positions in both corporate and consulting environments. Significant operations knowledge and expertise in the software publishing, consumer packaged goods, financial services, insurance, manufacturing, and retail industries. Functional leadership knowledge in all aspects of Operations including procurement, facilities management, infrastructure implementation and support, vendors management, call center management balanced with experience in alliance management, and business development.
Strategy & Leadership:
Contributed to business vision, strategy, and execution on multiple executive teams. Led multiple start-up technology firms. Directed corporate and practice P&L’s. Developed and implemented multiple product and service strategies adding directly to the bottom line.
Business Solutions Delivery:
Collaborated with global organizations, national businesses, and regional management teams to deliver business systems which achieved competitive advantage, optimized business processes, facilitated financial management, and created executive dashboards.
Business Development, & Partnerships:
Had extensive experience in global vendor management, business development, and client management. Proven experience structuring, negotiating, and transacting alliances. Experience with the development, launch, and support of commercial software products.
Operations Management & Compliance:
Directed and managed IT operations, procurement, budgets, vendor management, infrastructure, software development, security, and asset management on a global basis. Lead member of multiple Sarbanes Oxley, PCI, and other compliance teams.
Infrastructure & Application Development:
In-depth experience implementing global infrastructure, communications, system architecture, project management, onshore/offshore development methodologies, and testing.
Specialties: Strategy & Leadership
Business Solutions Delivery
Business Development, & Partnerships
Operations Management & Compliance
Infrastructure & Application Development
High Performance Team Creation
Subrat Sahoo
Solution Architect
Subrat has 20 years experience having strong technical background. Accomplished and reliable Architect with on-time delivery record with client satisfaction, adept at handling multiple projects simultaneously with professionalism, passion and expertise.
Expert in translating business requirements into technical solutions; and fanatical about quality, usability, security and scalability.
Passionate about Computer Science and technology.
Soumya Cleatus
Product Manager
In her career span of 15 years, she has worked with various clients and products, prioritizing and managing multiple projects within specifications and budget restrictions. She is a skilled product manager who specialises in research and usability, product and project management, cross-functional communications, and more. She focuses on collaboration between customer and company, combining the best of technology, data, and product to execute successful results. She leads the team through the entire lifecycle of the product from start to finish. Excelled at gathering feedback and requirements, communicating needed changes to the development team to meet customer expectations.
Salih
Lead Consultant (WordPress)
Salih is a tech enthusiast with a strong passion for WordPress with over a decade of experience. Started his career as a Web Designer and UI developer, later found his passion in WordPress. Since Thelonious Monk(WP 3.0) he associated with various creative agencies and worked on number of different projects many of them using WordPress in different shapes and sizes. As a WordPress developer, Salih is also an active member of the WordPress community, contributor to the WordPress.org support forums, and regular participant of various WordCamps in his country.
Besides work, Salih enjoys exploring and learning new technologies and spending time with his family.
Anup P V
Lead Consultant (Digital Marketing)
Dhivakar Kumar
Lead Consultant (Digital Marketing)
My name is Dhivakar Kumar, I went to college for Engineering, where I graduated with a Bachelor’s in Engineering with a concentration in Computer Science. After graduation, I started working as an SEO analyst in various industries ranging from automotive to real estate. The one thing I really enjoy about digital marketing is that it’s an ever-changing field, and new techniques and updates are popping up daily.
When I joined CAIRS, everything seemed to click. I enjoyed being able to work with some new tools and have really loved getting to know my team members. In digital marketing, our ads are live all day long. This means I’m constantly checking the performance of the ads.
My day usually starts with checking performance from the previous day - looking for things like the number of clicks, conversions and cost spend. During this “audit,” I’ll make note of low-performing accounts and make appropriate changes to those ads.
I’ll also create reports for future meetings, analyze the competitor’s moments and create new strategies for the accounts we manage. And as I mentioned earlier, I’m always staying on top of new techniques and updates provided by Google.