Pinpoint Your Goals

It takes some serious time to build an organic social media following big enough to have a consistent, engaged audience. It might even take years. Thankfully, that’s why paid social media advertising exists.

The World’s Largest Public Square

There are over 4,000,000,000 active consumers on social media. Talk about a great place to market yourself! Paid social media is an efficient and cost-effective way to reach a targeted, global audience that is interested and ready to purchase a product/service just like yours.

Our social media team is eerily good at navigating those pesky demographic parameters in Facebook Business Suite. They’re well-versed in Snap Business Manager too. Oh, and they’re way too good with campaigns in the TikTok Business Center. Sometimes it scares us how fast they can produce and launch!

Once we get to know you and your brand, and have a good idea of your goals, the social media team can get you rockin’ and rollin’ on any platform that suits your needs. They’ll make sure that your message gets seen by the right people at the right time in the right place.

Social Media Services

Social Media Strategy
Social Media Advertising
Creative
Content Execution
Activation
Social Media Management

Social Media Specialities

Meet The Team

The social team at Pinpoint is, well, they’re pretty much who you would imagine them to be. They’re young, they’re glued to their phones and they literally make bets on which color will be Pantone’s “Color of The Year.” Oh, and they know social media better than anyone else we know. They’re naturals at it. It’s not like they majored in Instagram or got a Master’s in Snap. They basically grew up with smartphones in their hands. They learned everything they know by simply just “doing it.”

Mark Livings

Chief Executive Officer

Mark Livings

Chief Executive Officer

Mark Livings is a seasoned IT executive with a strong strategy and technical orientation. He demonstrated global expertise in strategy and operations. Mark has been involved with several successful startups in the Financial Services, IT Services, and Child Adoption, and Digital Marketing industries. Mark has been on the executive team responsible for the successful IPO of a Global Consulting organization. Mark is an adoptive father of two boys.
Mark's prior experience includes serving as CIO/CTO for PMSI responsible for PMSI's Worker Comp systems; Vice President, E-Business for Tech Data, responsible for executing Tech Data's e-business strategy; Vice President of Cash Access at Fidelity National Information Services; Vice President of Global Information Systems at ASAP Software/License Technologies Group; Chief Information and Technology Officer for Kanbay, a global IT services firm; and other IT positions at CitiCorp, Sara Lee Corporation, and The Quaker Oats Company.
Mark has a Bachelor of Science degree in Computer Science from Ball State University.

Bidisha Ghosh

Chief Operating Officer

Bidisha Ghosh

Chief Operating Officer

Experienced Chief Operating Officer with a demonstrated history of working in IT product development and services management. A Strong strategic and same time tactical operations professional skilled in Business Process, Product Management, Customer Relationship Management (CRM), IT Service Management, IT Strategy, digital marketing management, and Business Transformation.

Greg Phelps

Director of Sales & Marketing

Greg Phelps

Director of Sales & Marketing

My clients know that they can come to me any time they have a question and I’ll respond with an answer. I may not always have the answer, but I know who to ask. I owe that to them. They trusted me when I said that we could make their company more successful by using our services.

I’ve been in digital media for 22 years and had the pleasure of working with global brands like Cummins, Eli Lily, Thomson Reuters, and United Health.

As Vice President of the BOD for Indianapolis Ballet, I guided the creation of their new brand identity. By implementing Google Ads as a way to promote their performances, I was able to increase ticket sales by 1/3.

The coolest thing I ever did, having the courage to embrace my childhood dream of being a professional comedian and touring for 13 years.

I’ve been married for 32 years. Every year my wife and I backpack sections of the Appalachian Trail, the Sheltowee Trace, The Colorado, or one of the other wilderness trails.

I love slalom skiing and going to see Dave Matthews Band with my daughters.

Patrick Feldner

Operations & Technology Executive

Patrick Feldner

Operations & Technology Executive

Entrepreneurial Operations and Technology Executive with a unique combination of internal and external facing leadership positions in both corporate and consulting environments. Significant operations knowledge and expertise in the software publishing, consumer packaged goods, financial services, insurance, manufacturing, and retail industries. Functional leadership knowledge in all aspects of Operations including procurement, facilities management, infrastructure implementation and support, vendors management, call center management balanced with experience in alliance management, and business development.

Strategy & Leadership:
Contributed to business vision, strategy, and execution on multiple executive teams. Led multiple start-up technology firms. Directed corporate and practice P&L’s. Developed and implemented multiple product and service strategies adding directly to the bottom line.

Business Solutions Delivery:
Collaborated with global organizations, national businesses, and regional management teams to deliver business systems which achieved competitive advantage, optimized business processes, facilitated financial management, and created executive dashboards.

Business Development, & Partnerships:
Had extensive experience in global vendor management, business development, and client management. Proven experience structuring, negotiating, and transacting alliances. Experience with the development, launch, and support of commercial software products.

Operations Management & Compliance:
Directed and managed IT operations, procurement, budgets, vendor management, infrastructure, software development, security, and asset management on a global basis. Lead member of multiple Sarbanes Oxley, PCI, and other compliance teams.

Infrastructure & Application Development:
In-depth experience implementing global infrastructure, communications, system architecture, project management, onshore/offshore development methodologies, and testing.

Specialties: Strategy & Leadership
Business Solutions Delivery
Business Development, & Partnerships
Operations Management & Compliance
Infrastructure & Application Development
High Performance Team Creation

Subrat Sahoo

Solution Architect

Subrat Sahoo

Solution Architect

Subrat has 20 years experience having strong technical background. Accomplished and reliable Architect with on-time delivery record with client satisfaction, adept at handling multiple projects simultaneously with professionalism, passion and expertise.

Expert in translating business requirements into technical solutions; and fanatical about quality, usability, security and scalability.

Passionate about Computer Science and technology.

Soumya Cleatus

Product Manager

Soumya Cleatus

Product Manager

In her career span of 15 years, she has worked with various clients and products, prioritizing and managing multiple projects within specifications and budget restrictions. She is a skilled product manager who specialises in research and usability, product and project management, cross-functional communications, and more. She focuses on collaboration between customer and company, combining the best of technology, data, and product to execute successful results. She leads the team through the entire lifecycle of the product from start to finish. Excelled at gathering feedback and requirements, communicating needed changes to the development team to meet customer expectations.

Salih

Lead Consultant (WordPress)

Salih

Lead Consultant (WordPress)

Salih is a tech enthusiast with a strong passion for WordPress with over a decade of experience. Started his career as a Web Designer and UI developer, later found his passion in WordPress. Since Thelonious Monk(WP 3.0) he associated with various creative agencies and worked on number of different projects many of them using WordPress in different shapes and sizes. As a WordPress developer, Salih is also an active member of the WordPress community, contributor to the WordPress.org support forums, and regular participant of various WordCamps in his country.

Besides work, Salih enjoys exploring and learning new technologies and spending time with his family.

Anup P V

Lead Consultant (Digital Marketing)

Anup P V

Lead Consultant (Digital Marketing)
Mr. Anup is the Lead consultant for Digital Marketing in CAIRS. He posses a Bachelor of Engineering in Computer Science from N.I.T which is one of the premier institutes in India. He have over 14+ years of experience in the field of marketing. He is also a Google certified Professional in Search Ads, Display Ads, Video Ads, Mobile Ads and Shopping Ads. He is involved in Planning and executing all web, SEO/SEM, Social media, and display advertising campaigns. He collaborates with internal teams to create landing pages and optimize user experience.and brainstorm new and creative growth strategies by designing, building, and maintaining the campaigns along with A/B testing and measuring and reporting the performance of all digital marketing campaigns. His strong analytical ability to evaluate end-to-end customer experience across multiple channels and optimise the user funnel is an added advantage for budget utilisation.

Dhivakar Kumar

Lead Consultant (Digital Marketing)

Dhivakar Kumar

Lead Consultant (Digital Marketing)

My name is Dhivakar Kumar, I went to college for Engineering, where I graduated with a Bachelor’s in Engineering with a concentration in Computer Science. After graduation, I started working as an SEO analyst in various industries ranging from automotive to real estate. The one thing I really enjoy about digital marketing is that it’s an ever-changing field, and new techniques and updates are popping up daily.
When I joined CAIRS, everything seemed to click. I enjoyed being able to work with some new tools and have really loved getting to know my team members. In digital marketing, our ads are live all day long. This means I’m constantly checking the performance of the ads.
My day usually starts with checking performance from the previous day - looking for things like the number of clicks, conversions and cost spend. During this “audit,” I’ll make note of low-performing accounts and make appropriate changes to those ads.
I’ll also create reports for future meetings, analyze the competitor’s moments and create new strategies for the accounts we manage. And as I mentioned earlier, I’m always staying on top of new techniques and updates provided by Google.

Experience you can trust
and passion that delivers

Ready to Take Your Brand to the Moon?

No matter what goals you have or what target audience you want to reach, they can be reached on social media. And our team knows precisely how to make that happen.