With defined mediums and overall strategy in place, the team built a social media post calendar and scheduled out posts to test engagement for each of the three content categories. Over the first month, they deployed a wide variety of content assets – images, videos, GIFS, tags and messaging – across both social channels, and monitored relevant analytics to identify which content categories and individual posts were most successful at engaging targeted audiences.
Once the most successful content was identified, the team built and launched paid social media advertisements around that content, with the organization’s budget in mind. The team would continue to track the progress and make real-time adjustments throughout the duration of the year-long campaign. This was done to ensure that, at all times, the campaign’s progress was in-line to meet and exceed the client’s original goals.
Huge thanks to the PinPoint Marketing team at CAIRS Solutions for building our new website! It looks great! Looking forward to even more collaboration in the future with CAIRS! Check out our new site at jacksonleeracing.com and CAIRS at carisolutions.com. They do amazing work!
Stacey Lee
Jackson Lee Racing
I wish we started working with CAIRS years ago
Steve Kirsh
Kirsh & Kirsh
We love the new website! We are big believers in CAIRS
Elizabeth Bolz
Colorado Christian Services
We've seen a big difference in birth mother contacts since we began using CAIRS
Laura Love
Adoption by Shepherd Care